Marketing De Contenu


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Le marketing de contenu (content marketing), est une discipline marketing qui implique la création et la diffusion, par une marque, de contenus médias (en) dans le but de développer son activité. Ces contenus informatifs, utiles ou ludiques, peuvent être présentés sous forme de news, vidéos, livres blancs, livres numériques, infographies, études de cas, guides pratiques, systèmes de.

Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. It is often used by businesses in order to: Attract attention and generate leads; Expand their customer base; Generate or increase online sales; Increase brand awareness or credibility ; Engage an online community of users; Content marketing attracts prospects and.

Back up marketing claims with hard data. Capture hard-to-get ROI metrics and operational results from your customers to build trust with buyers. Fuel vertical and persona-targeted marketing. Slice and dice customer feedback by persona or vertical to generate powerful targeted content. Stand out from the competition . Rise above the noise in competitive markets with customer proof points that.

Sharpen your marketing strategy with actionable insights distilled from unique data covering 400m consented users. Fuel your media activation with reliable intelligence on mobile user behaviors, custom personas and market dynamics. Discover more